Multiculturally-owned businesses in Guilford County are invited to submit their application to be considered for the grant to grow top-of-mind awareness and reach potential new customers.

Participating businesses will receive dedicated support from Spectrum Reach sales and creative experts, a three-month optimized TV schedule using Reach’s award-winning AudienceApp media planning tool, and free customized commercials. Additional information, including an application, is available at

Pay It Forward 2.0 Grant []