GMA Digital Marketing Institute Presents:

AI in Action – A Mini Conference

Turning Innovation Into Impact

Thursday, November 5, 2026 | 8:00 AM–12:00 PM
Greensboro Airport Marriott

AI IS HERE. LET US PUT IT TO WORK!

Join GMA for a half-day mini conference designed to make AI practical, approachable, and useful for your business. Learn how AI can support your work, strengthen your marketing, and help your business stay visible in an increasingly AI-driven world.

SESSION TOPICS

🤖 AI Basics & Benefits | Marcia Mayor & Marcelo Guimaraes, Lagoa Marketing
Understand what AI is, how it works, and how to use it as a beneficial business tool without the fear or confusion.

🔎 AI Search Visibility | Trey Copeland, NC Media Group
Discover how businesses appear in AI-generated search results and learn practical ways to assess and improve your visibility using interactive, real-world tools.

📣 AI Business: Work Smarter, Grow Faster | Jay Vics, JVI Mobile Marketing
Explore top AI tools and strategies to streamline operations, capture leads, boost sales, generate referrals, gather reviews, and strengthen your marketing—all while saving time.

SCHEDULE

8:00–8:30 AM — Networking & Breakfast
8:30–9:30 AM — AI Session 1: AI Basics & Benefits
9:30–9:45 AM — Break & Snacks
9:45–10:45 AM — AI Session 2: AI Search Visibility
10:45–11:00 AM — Break & Snacks
11:00 AM–12:00 PM — AI Session 3: AI Business: Work Smarter, Grow Faster

WHAT TO EXPECT

✔ Practical AI strategies you can use right away
✔ Real-world examples and demonstrations
✔ Tools and resources to explore
✔ Interactive learning
✔ Networking with fellow business professionals
✔ Breakfast and snacks included

Check back for updates! We will continue adding speaker information and session details as we get closer to November 5.

*THIS EVENT EXCLUSIVELY FOR GMA MEMBERS & THEIR EMPLOYEES*