Event Details

Scroll-Stopping Content: Creating Short Videos That Connect

Registration begins at: 11:45 am EST

Speaker: Dr. Sara MacSween, UNCG Bryan School of Business

Want your content to stand out in the endless social media scroll? Short-form videos are one of the most powerful ways to grab attention and connect with your audience. In this interactive workshop, you will learn exactly how to make videos people want to watch - then put it into action by creating your own during the session!

Key Takeaways: Pick content that perfectly fits your brand and audience. Make videos that feel relatable, shareable, and memorable. Use must-know tools, trends, and editing hacks. Boost engagement with smart use of audio, captions, and pacing.

Register for Digital Marketing Institute - Scroll-Stopping Content: Creating Short Videos That Connect - 09-10-2025

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